We do not just invest in companies. We help build them.
Herb Ventures is the private investment company of entrepreneur Andreas W. Herb. We combine entrepreneurial capital with decades of experience in brand building, sales, international expansion and operational growth.
Capital opens doors. Experience builds companies.
Capital can enable growth. Experience, execution and the right people determine what follows. That is exactly where we come in — as partners, not spectators.
How we think
Four convictions shape every decision we make.
01
Founder First
Every exceptional company begins with people — with conviction, energy and the ability to win others over for their idea.
02
Long-Term Thinking
We do not think in quarters but in stages of entrepreneurial development. Lasting value is built through persistence, focus and consistent execution.
03
Strategic Value
Our contribution does not end with a wire transfer. We support where experience, network and operational strength can accelerate growth.
04
Skin in the Game
We invest our own capital and our own time. That means we share opportunity, responsibility and ambition with our partners.
More than capital
We contribute what actually moves companies forward day to day: experience from operating real businesses.
Brand
We understand how a product becomes a brand.
- Brand strategy
- Positioning
- Packaging
- Product development
- Portfolio strategy
- Pricing
Market
We know how sales organisations are really built.
- Retail access
- Distribution
- Food service
- E-commerce
- International expansion
- Export
Growth
Growth does not happen on slides. It happens in the market.
- Sales organisation
- Marketing
- Social media
- PR & media
- Partnerships
- Licensing
Operations
Scaling needs structures that hold.
- Procurement
- Manufacturing network
- Supply chain
- Finance
- Structures
- Recruiting & leadership
Entrepreneur. Builder. Investor.
Milestones of an entrepreneurial journey.
The entrepreneurial beginning
It begins not with a strategy but with an attitude: to act on ideas instead of just having them. First independent projects grow into an entrepreneurial path.
Building and developing brands
Products become brands. Positioning, design, sales and retail partnerships come together to form a distinct brand portfolio.
Building sales organisations
Growth happens in the market: dedicated sales organisations, long-term retail relationships and a resilient network across retail and hospitality.
International expansion
Brands and business models are taken into international markets — with local partners, personal relationships and staying power.
Investments and participations
That experience flows into selected participations: capital, network and hands-on support for entrepreneurs.
Herb Ventures
Herb Ventures brings these activities together as a private investment company: entrepreneurial capital combined with lived operational experience.
Selected ventures
Participations and partnerships we actively support as entrepreneurs.
From effect® and SALITOS to SCAVI & RAY: references, partnerships and brands from more than three decades of building.
You are building something you truly believe in? Let's talk.
We value clear thinking, honest numbers and real conviction. A short, good pitch deck tells us more than a perfect show.